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Helping a client discover and decide on a logo is always interesting. Sometimes the client has a very clear idea of what they'd like and it's my job to turn that into a tangible, market-ready product. Sometimes they have no idea but just really know what they like - and don't like. Often, they land somewhere in the middle: they have a few ideas but rely on me, the designer, to come up with a variety of images that expand on these ideas along with a few that they'd perhaps not yet thought of.
Here, I share a couple of pages illustrating the array of designs I provide for clients all in the hopes of finding that one image that resonates and helps capture what words alone could not.
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