Do You Really Need a Professionally-Designed Logo?
In a word: yes.
Everyone knows someone - or is related to someone - who can "whip up” a logo (or invitation or flyer) for them for little-to-no-money.
Problem is, it often shows.
Hiring a professional graphic designer to help you with your business or organization is a direct investment in your own success.
Years of experience and a singular focus on design brings with it skill and expertise that many of our friends either lack or simply don't have the time to put forth.
An experienced designer can:
Take the time to really get to know you and your design likes/dislikes (everyone has them - some just don't realize it!)
Ask targeted questions to help you refine your goals for your product - which may be an actual product for sale, your own skills for hire or an organization that could benefit from a bigger presence - and how it might best be represented.
Provide guidance regarding the latest design trends - and clichés - so that you can make the smartest investment and avoid looking/feeling out-of-touch in too short a period.
Deliver a variety of options and
mock-ups of your logo in real world examples.